Privacy policy

Privacy Policy

Last updated: July 20, 2026

This Privacy Policy describes how 輝夜兎 (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our online store, place an order, create an account, contact us, subscribe to marketing communications, or otherwise use our services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with our store, we may collect the following categories of personal information:

• Contact information, including your name, email address, telephone number, billing address, and shipping address
• Order information, including the products, designs, versions, fabrics, sizes, quantities, prices, discounts, and shipping methods selected
• Account information, including login details, account preferences, saved addresses, and order history
• Payment and transaction information, including payment status, transaction identifiers, billing information, and limited payment details provided by payment processors
• Customer service information, including messages, support requests, return or refund requests, photographs, videos, and other information you provide
• Device and technical information, including IP address, browser type, device type, operating system, language, time zone, and approximate location
• Website activity, including pages viewed, products viewed, searches, clicks, cart activity, referring pages, and interaction with website features
• Marketing information, including email subscription status, advertising interactions, and marketing preferences
• Cookie and similar technology information
• Information collected through Shopify, payment providers, analytics tools, advertising platforms, shipping providers, and applications used by our store

Please do not provide personal information that is not reasonably necessary for us to process your order or respond to your request.

2. How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, complete a form, contact us, or subscribe to marketing communications
• Automatically when you browse or interact with our website
• From Shopify and applications connected to our store
• From payment processors, shipping carriers, fulfillment providers, and customer service providers
• From analytics, advertising, and social media platforms
• From fraud prevention, security, and identity verification providers
• From other parties when permitted by applicable law

3. How We Use Personal Information

We may use personal information to:

• Operate and maintain our online store
• Process payments and confirm transactions
• Produce, prepare, package, and fulfill orders
• Arrange shipping and provide tracking information
• Communicate about orders, payments, delivery, returns, refunds, and customer support
• Verify customer information and prevent fraud, abuse, unauthorized transactions, and security incidents
• Provide and manage customer accounts
• Remember shopping cart contents and customer preferences
• Improve our products, website, services, and customer experience
• Analyze website traffic, performance, and customer interactions
• Personalize website content and product recommendations where permitted
• Send promotional communications when you have subscribed or when otherwise permitted by law
• Measure and improve advertising effectiveness
• Maintain financial, tax, transaction, and business records
• Enforce our policies and Terms of Service
• Comply with legal, regulatory, accounting, tax, and law-enforcement requirements
• Protect our rights, customers, business, and services

4. Legal Bases for Processing

Where applicable data protection laws require a legal basis, we may process personal information based on:

• Performance of a contract, such as processing and delivering your order
• Your consent, such as for certain marketing communications or non-essential cookies
• Our legitimate interests, such as operating the store, improving services, preventing fraud, and protecting security
• Compliance with legal obligations
• Establishing, exercising, or defending legal claims
• Other legal bases permitted by applicable law

You may withdraw consent where processing is based on consent. Withdrawal does not affect processing that occurred before consent was withdrawn.

5. Shopify

Our store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to offer our products and services.

Shopify may process personal information to provide hosting, checkout, payment, analytics, security, fraud prevention, customer privacy, and other ecommerce services.

Information processed through Shopify may be stored or handled in countries other than the country where you live. Shopify’s own handling of personal information is governed by its applicable privacy documentation.

6. Payments

Payments are processed by Shopify Payments or other authorized third-party payment providers available during checkout.

We generally do not receive or store your complete credit card or bank account details. Payment providers may collect and process payment information according to their own privacy policies and security requirements.

We may receive limited transaction details, such as payment status, payment method type, transaction number, billing name, and fraud screening results.

7. Order Production, Fulfillment, and Shipping

We may share information necessary to prepare and deliver your order with production partners, printing providers, warehouses, fulfillment providers, shipping carriers, postal services, customs authorities, and logistics partners.

The information shared may include your name, shipping address, telephone number, email address, order details, and customs information.

These providers should use the information only as necessary to perform their services or comply with legal obligations.

8. Service Providers and Other Disclosures

We may disclose personal information to service providers that assist us with:

• Website hosting and ecommerce services
• Payment processing
• Product production and order fulfillment
• Shipping, delivery, and tracking
• Customer support and email communications
• Website analytics and performance
• Advertising and marketing
• Fraud prevention, security, and risk management
• Data storage and technical support
• Accounting, tax, legal, and professional services
• Applications and integrations installed on our store

We may also disclose personal information:

• When required by law, regulation, court order, or lawful government request
• To investigate fraud, security incidents, policy violations, or illegal activity
• To protect the rights, safety, property, and services of 輝夜兎, our customers, or others
• In connection with a merger, acquisition, financing, restructuring, sale of assets, or transfer of the business
• With your consent or at your direction

9. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

• Enable essential website and checkout functions
• Maintain shopping cart and login sessions
• Remember language, region, currency, and other preferences
• Understand how visitors use the website
• Improve website performance
• Prevent fraud and maintain security
• Measure marketing and advertising performance
• Provide personalized or targeted advertising where permitted

Some cookies are necessary for the website to operate. Other cookies may be used only after consent is obtained where required.

You can manage cookies through your browser settings and any privacy controls or Cookie banner displayed on our website. Disabling certain cookies may prevent parts of the website from working correctly.

10. Analytics and Advertising

We may use Shopify analytics and third-party analytics or advertising services to understand website activity, measure advertising performance, and improve our services.

These providers may collect information about your device, browser, IP address, website interactions, purchases, and advertising activity through cookies or similar technologies.

Depending on applicable law, some advertising or analytics activities may be considered targeted advertising, sharing, or a sale of personal information.

We do not sell personal information for money. Where required by law, we provide appropriate Cookie controls or a data-sharing opt-out method.

輝夜兎
Email: wulihong0420@outlook.com

Additional legally required business information may be displayed in our Legal Notice or other store policy pages.